The global Advertising-Based Video On Demand (AVOD) market is projected to grow sharply, reaching USD 218.31 billion by 2033, up from USD 54.14 billion…

Following the launch of the Shorts feature in July, the creator fund in MENA will help support the next generation of mobile creators on…

The latest Community Guidelines Report demonstrates that 93% of videos were removed within 24 hours of being posted.

Rami Zeidan, Head of Video and Creative at TikTok, explains why and how the platform is pushing educational content. 

TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising…

Last June, Procter and Gamble launched the “New Brave” campaign for Always Arabia. The content-driven piece, meant to celebrate the resilience of women during…

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media.…

The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice…

By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It…

This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display…

Amazon.com Inc. said it spent $1.7 billion on video and music content during the first quarter of this year, the first time the technology…

By Michele Iozzo, Managing Director MEA, Criteo As 2019 gets underway, marketers in the Middle East have been busy planning for the year ahead…