
December 5, 2021
YouTube Launches Fund to Reward Short-Form Video Creation in MENA
Following the launch of the Shorts feature in July, the creator fund in MENA will help support the next generation of mobile creators on…
December 5, 2021
Following the launch of the Shorts feature in July, the creator fund in MENA will help support the next generation of mobile creators on…
October 13, 2021
The latest Community Guidelines Report demonstrates that 93% of videos were removed within 24 hours of being posted.
September 19, 2019
By Ziad Issa The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media.…
June 19, 2019
The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice…
May 15, 2019
By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It…
May 12, 2019
This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display…
April 27, 2019
Amazon.com Inc. said it spent $1.7 billion on video and music content during the first quarter of this year, the first time the technology…
March 3, 2019
By Michele Iozzo, Managing Director MEA, Criteo As 2019 gets underway, marketers in the Middle East have been busy planning for the year ahead…
July 16, 2018
With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of…
November 2, 2016
It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity…
October 30, 2016
Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business…
November 2, 2015
A year after first mooting a subscription model for users wanting to avoid ads, Google announced the launch of YouTube Red on October 21.…
October 22, 2015
Google’s YouTube unveiled a paid version of its video-sharing service, a new source of revenue for parent company Alphabet Inc. as the Internet giant…
September 22, 2015
Burberry recently introduced the first Snapchat show, inviting 100 million users to experience Burberry’s Spring/Summer 2016 collection before it went live on the runway. The…