
August 7, 2024
Debunking Myths: The Real Value of Esports for Advertisers
By John Tippins – Regional Strategy Director, UM MENAT
August 7, 2024
By John Tippins – Regional Strategy Director, UM MENAT
July 3, 2024
Susana Tsui Fitzpatrick will be leading operations for the agency as CEO across UAE while reporting directly to Joe Nicolas, CEO, of UM MENAT.
January 2, 2024
New senior hire to lead and scale UM’s strategy practice across the MENAT region.
August 31, 2023
UM MENAT’s latest study shares the nuts and bolts of social commerce today and how it continues to be a rapidly growing segment of e-commerce.
August 28, 2023
DV Authentic Brand Suitability helped reduce ad block rates by 82% in L’Oréal Middle East campaign through their media partner, UM MENAT.
May 25, 2023
MMA announced the winners of the Smarties MENA Awards for 2022 in a star-studded gala ceremony held in The Rixos, Jumeirah Beach Residence, Dubai, last…
May 22, 2023
The future-proof agency showcased its latest research piece in partnership with TikTok to provide its clients with brand lift principles to maximize campaign efficiency…
October 20, 2022
New senior hire to scale UM’s strategy practice that focuses on Futureproofing brands in the short- and long-term.
June 27, 2022
A recent study commissioned by Mediabrands, UM, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals…
April 28, 2022
The appointment aims to position the agency as a leader in performance and retail media.
April 18, 2022
UM MENAT, IPG Mediabrands’ global media agency network, recently partnered with TikTok METAP to develop an end-to-end Creator Marketing training program. The cutting-edge partnership,…