
July 9, 2025
The UAE’s Global PR Game: How the Emirates Became the World’s Stage in 2025
If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…

July 9, 2025
If you want to understand what world-class PR looks like in 2025, look no further than the UAE. This is not just a country…

June 25, 2025
Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…

October 5, 2022
Last month, Nakheel took to Twitter to unveil its brand-new identity. With this announcement, the master developer also revealed its position on the Dubai…

October 4, 2022
Telco to collaborate with Havas Middle East on publicizing the initiative.

October 4, 2022
Mashreq to co-create content for MENA audiences and Mashreq UAE customers to enjoy ad- and restriction-free access to Anghami’s entire catalog with up to…

October 3, 2022
Find out how much agencies pay for their talent and much more in our new issue.

September 21, 2022
The 14th annual Arab Youth Survey commissioned by Asda’a BCW finds 57% of the respondents saying that the UAE was their model nation, driving…

September 19, 2022
MullenLowe’s Prerna Mehra was a Gerety Awards Grand Jury member. Here is what she had to say.

September 8, 2022
Hypermedia launched today its latest OOH media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than…

September 6, 2022
Travel and sportswear brands continue to dominate the rankings yet another year in the UAE while homegrown brands occupy the top three ranks in…

September 6, 2022
Which advertising campaigns resonated most with a female audience?

August 29, 2022
UAE wins most awards of any country, Impact BBDO leads with 3 Grands Prix.

August 25, 2022
New research shows mobile app installs and spending among UAE consumers is on the rise indicating the maturity of mobile as a primary engagement…
