By Garett Sloane Google is experimenting with contextual ads at “much lower costs” when it comes to marketing its own products—even as it leads…

Dubai Media City has announced the launch of ON.DXB, which is a new regional festival that is designed to support industry growth and talent…

Group Partnership, a WPP company, said that they have won back the DEWA creative services account following a five-way pitch. According to the company,…

The September print edition of Communicate is out this week, giving an in-depth look at creativity. There are many reasons why we chose to focus…

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different…

In a recent survey, security company Bullguard, found that 79 percent of public Wi-Fi users are at a risk of being hacked when they…

The riding giant Uber has announced earlier this week a layoff of third of its’ global marketing team.  Some of the members of the…

According to a cyber security research conducted by both VMware and Forbes Insights, only 25 percent of the business leaders across Europe, Middle East…

Notable for its news coverage, BBC.com  is also home for wide genres of content ranging from informative to entertaining topics such as lifestyle, science,…

By Professor Farhad Oroumchian The recent progression of technology has seen businesses shifting from traditional to digital platforms to interact with consumers. Organisations these days…

Nielsen’s Digital Ad Ratings (DAR) Measurement  has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New…

By Nader Bitar Earlier this year I wrote about how Amazon tends to disrupt and realign any industry it chooses to lay claim to.…