Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

How W Group is preparing a future relying on digital advertising combined with big data and measurement.

Which FMCG brands enjoy the best brand health among residents in the UAE, Egypt, and KSA?

The launch will provide music labels and artists a transparent and streamlined approach to understanding how their music resonates with their audiences.

Study includes UAE’s Injazat and Etihad Aviation Group.

By  Yasser Obeid, Managing Director at a.k.a Media

Zoho survey also reveales that only 24% of the businesses are fully acquainted with privacy laws.

Online giant continues to invest in growing its network with new building openings.

Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.

Hussein Wehbe is the CEO of Fetchr.

Mahir Abdulkarim Julfar is the Executive Vice President – Venue Services Management at the Dubai World Trade Centre.

The campaign is supported by a survey focusing on safety concerns that UAE drivers face.