The growth in the penetration and pervasiveness of the Internet and smart mobile devices, especially in MENA, has led to unprecedented social media usage…

With Ramadan quickly approaching, advertisers are planning for one of the busiest months of the year. This also extends to the digital landscape, which…

2018 was a transformative year for Saudi Arabia, socially and politically, but also for brands.   One such brand is Saudi Telecom Company (STC) that closed…

Active user minutes increase by 12% – video active user minutes increase by 18% in Saudi 60% Saudi Twitter users have shopping plans specifically for November…

(Image: Jack Dorsey and Sheryl Sandberg testify before the Senate Intelligence Committee. Credit: Bloomberg) Facebook chief operating officer Sheryl Sandberg and Twitter CEO Jack…

Twitter, Facebook and Google have all been developing new ways of handling political ads since the 2016 election, when all the platforms were abused by bad…

On August 3, Burberry unveiled its new logo marking the first change in 20 years. And people are not loving it. Here are a…

If you have noticed a dip in your Twitter followers recently, you’re not alone. Twitter has warned users and brands that it is purging…

Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With…

The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live…

With 2.15 billion digital video viewers, representing 29 percent of the global population, in 2017, it’s no surprise that advertisers – and publishers –…

Following the Saudi Royal decree permitting women in the Kingdom to drive, automotive brands have been quick to congratulate women – at least on…