December 23, 2025
As 2025 draws to a close, the UAE’s tourism and digital marketing landscape stands transformed — shaped by record visitor numbers, experience-led travel demand,…
December 4, 2025
Experience-led marketing elevates the goal from delivering information to fostering connection, writes Elene Gogelia, Chief Coordinator of Brand Development at the Georgian National Tourism…
June 13, 2022
Google unveils a list of the most visited locations across the MENA region. The list has been traced from the Street View on Google Maps that offers…
March 24, 2021
W7Worldwide’s Crisis Communications Division developed a 7-step guide for communications strategies to rebuild the tourism & hospitality industry post Covid-19.
November 4, 2019
By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular…
September 19, 2019
Isobar, a global digital agency part of Dentsu Aegis Network, has been selected as the digital agency of record for the Egyptian Tourism Promotion…
August 18, 2019
In recent news authorities at Bali, an Indonesian Island, have asked tourists to either behave or leave their land. This warning came after an…
July 8, 2019
By Tomasz Wnuk Digital advertising represented the largest portion of ad spend for Middle East marketers in 2018 at 52 percent— and that number…
November 18, 2015
Jumeirah Inside has been developed to provide travelers with a unique look into Jumeirah hotels. The web-based virtual reality application has been optimized for…
August 31, 2015
Posterscope MENA, Out-of-Home (OOH) communications agency network recently announced a new collaboration with global airport and airline data analytics firm, OAG.
August 23, 2015
Rawaj international, a boutique communication agency, acquires the PR account of Zorlu Center, Turkey’s new life style destination in Istanbul. Rawaj will be handling all PR…
August 2, 2015
Recently, several Middle Eastern countries – even smaller cities and towns – have been promoting themselves through destination marketing campaigns. Following the Arab Spring…
February 24, 2015
Irhal – an Arabic/English mobile app has been launched for Muslim travelers. The app guides users to tourist attractions and shopping places in 90 cities around…
June 25, 2014
While Lebanon fails to lure the usual summer tourist crowds, the industry adapts to survive Five years have gone by since Lebanon topped The…
