Cartoon Network has greenlit two additional seasons of its animated comedy series The Wonderfully Weird World of Gumball for international audiences. Seasons three and…

New York: The Marketing + Media Alliance (MMA) on Thursday announced the winners of the SMARTIES™ X Global 2025 Awards, recognising the world’s most…

TikTok’s Chinese owner ByteDance agrees to the new entity with Abu-Dhabi-based MGX, Oracle and Silverare on board as major investors. TikTok said Thursday it…

Dubai, UAE: Advertisers see artificial intelligence automation as the next major driver of business growth, but most have yet to fully embed it into…

More than half of the advertisers surveyed ranked the short-form video giant as the leading platform for advanced marketing automation. A massive expectations gap…

When Primark, the Irish fashion giant, opened its first store in Kuwait earlier this month, it didn’t just welcome crowds, it set the Gulf’s…

Zenith MENA, has been officially recognised as a TikTok Marketing Partner, becoming the first Big6 agency in the MENA region to achieve this status. 

Ala Shashaa, Data, and Insights Director at the regional digital marketing agency Netizency, shares a social recap with Communicate, analyzing the discussions in the GCC’s public sphere…

In a world where digital influence extends beyond mere brand endorsements, influencers, and content creators are emerging as powerful agents of social change. The…

Ipsos released its ‘TikTok Made Me’ report about the platform’s impact on consumer behavior in the travel, entertainment, finance, food & beverage, and automotive…

In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than ever before. TikTok as a platform has proved how the…

5 Ways to Attract Gen Z on TikTok