No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need…

Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a…

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now…

By Reda Raad, Group CEO at TBWARAAD I first started out in advertising as a junior account executive, which essentially meant analyzing newspaper ads.…

Top CEO, the definitive platform for the recognition of exceptional business leadership of CEOs in the GCC, is back and inaugurated its second edition…

This year’s theme at GITEX Technology Week was “The Internet Future of Everything”, where du showcased its initiatives to ensure that Dubai moves forward…

Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media.

Recently, Communicate had the opportunity to sit down with Tim O’Brien, Microsoft’s general manager of global communications, for a chat about Microsoft’s branding strategies and how…

Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the…

GITEX Technology Week turns 35 this year and will showcase next generation tech solutions intended to drive Middle East business into the Internet of…

AdZouk, regional advertising network, and StackAdapt, programmatic native advertising technology company, announce an official partnership to exclusively distribute native advertising technology across MENA. The new…

Blast off Upon the launch of Criteo’s new Dubai office, coming this summer, the company’s presence was felt at the recent ArabNet, where Communicate…