The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides…

According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based…

Bringing technologists in the Middle East together, Amazon Web Services (AWS) Summit in Dubai was held on Wednesday, to connect, collaborate, and learn more…

By Christian Reilly, Vice President and Chief Intelligence Officer at Citrix

By Mustafa Shamseldin, Senior Vice President Foods Category, Middle East, North Africa and Asia Pacific, PepsiCo While supermarkets, restaurants, and a myriad of other…

When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name…

2018 was a transformative year for Saudi Arabia, socially and politically, but also for brands.   One such brand is Saudi Telecom Company (STC) that closed…

By the numbers, CES is an impressive circus of gadgetry. The annual Consumer Electronics Show in Las Vegas was spread out over nearly 3…

No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need…

Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a…

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now…

By Reda Raad, Group CEO at TBWARAAD I first started out in advertising as a junior account executive, which essentially meant analyzing newspaper ads.…