By Christian Reilly, Vice President and Chief Intelligence Officer at Citrix

By Mustafa Shamseldin, Senior Vice President Foods Category, Middle East, North Africa and Asia Pacific, PepsiCo While supermarkets, restaurants, and a myriad of other…

When CES opened its doors in Las Vegas last month, Mastercard took the opportunity to drop some news: The company was erasing its name…

2018 was a transformative year for Saudi Arabia, socially and politically, but also for brands.   One such brand is Saudi Telecom Company (STC) that closed…

By the numbers, CES is an impressive circus of gadgetry. The annual Consumer Electronics Show in Las Vegas was spread out over nearly 3…

No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need…

Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a…

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now…

By Reda Raad, Group CEO at TBWARAAD I first started out in advertising as a junior account executive, which essentially meant analyzing newspaper ads.…

Top CEO, the definitive platform for the recognition of exceptional business leadership of CEOs in the GCC, is back and inaugurated its second edition…

This year’s theme at GITEX Technology Week was “The Internet Future of Everything”, where du showcased its initiatives to ensure that Dubai moves forward…

Open ad management company for multiscreen campaigns, Sizmek, announces its partnership with Future Tech Media.