February 1, 2021
The Story Behind Canon’s Trailblazer Series
Communicate speaks with Binoj Nair – B2C Marketing Director at Canon Middle East to learn more about their new Trailblazer series.
Storytelling
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November 8, 2020
Alexander Elsas : “Mercedes-Benz Has Enjoyed a Long Association with the Creative World”
Communicate speaks with Alexander Elsas, Head of Marketing and Communications of Mercedes-Benz Cars Middle East, to learn more about their new initiative titled ‘How…
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November 13, 2019
The Forgotten Art of Storytelling in the Age of Video
By Gregg Fray, owner of Seven Media and Seven Studios There’s a school of thought that suggests humans are unique among animals due to…
Read moreNovember 3, 2019
Rouge, the Color of Passion
The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of…
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October 31, 2019
Agora Images : #Education 2019
Nelson Mandela defined Education as the great engine of personal development.
Read moreMay 23, 2019
Infiniti Focuses on Human Stories
Infiniti has been telling stories in the form of advertising. For them, digitization has changed the way brands are perceived today. “People come to…
Read moreJanuary 24, 2019
The 3 Ps of using storytelling to connect with consumers
By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…
