
November 27, 2025
The Dubai World Cup: 30 years of building a global brand
The Dubai World Cup has always set benchmarks in racing, but its ecosystem has diversified to embrace fashion, art, gastronomy, and digital entertainment, writes…

November 27, 2025
The Dubai World Cup has always set benchmarks in racing, but its ecosystem has diversified to embrace fashion, art, gastronomy, and digital entertainment, writes…

November 26, 2025
In an era when sports initiatives are multiplying across the globe, one voice stands out with a clear philosophy: powerful sports branding is not…

May 5, 2025
Apparently there is a major upgrade coming at TOD. Can you tell us more about what it will entail in terms of specifications? Yes,…

August 5, 2024
As the Middle East continues to make global headlines by becoming an international hub for hosting mega-events, the region’s sports and music tourism sector…

February 21, 2023
By Alex Andarakis, Managing Director & Founder of Andarakis Strategy & Management Consultancy

October 6, 2022
The initiative aims to shed light on the hidden and long-term benefits of sport.

August 11, 2022
Starzplay Sports aims to disrupt live sports streaming in MENA.

June 20, 2022
YouGov’s new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis of the sports fan of today, their profile…

January 20, 2020
There is more content out there than at any other point in time. Some moments get more eyeballs than others, though. Communicate looks at…
August 18, 2015
Vuclip, mobile video on demand [VOD] service for emerging markets, has announced a partnership with the World Wrestling Entertainment (WWE) Ltd. to provide WWE…

July 16, 2014
It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa,…

June 27, 2014
In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the…