February 10, 2023
Tide’s ‘Brightening Billboards’ Light Up the Streets of Beirut
Tide, the leading brand in laundry care, has taken the initiative to brighten up the streets of Lebanon with its new “Brightening Billboards.” In…
Social Responsibility
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Read moreJanuary 19, 2023
Leo Burnett Beirut & ABAAD’s ‘Dirty Laundry’ Campaign Disrupts Arab World’s Online Sphere
Leo Burnett Beirut and ABAAD launch campaign, ‘Dirty Campaign’ in collaboration with multi-disciplinary artist Remie Akl reiterating the consequences of silencing and shaming rape victims.
Read moreFebruary 8, 2022
Max Fashion Challenges Gender Stereotypes with their Latest Campaign
In collaboration with TBWA/RAAD, Max Fashion commemorates Arab Women’s Day with a special campaign, Abu Benti, to empower young girls and women.
Read moreFebruary 9, 2021
IPG Mediabrands’ Latest Media Responsibility Index Proves Top Platforms Have Responded Favorably to Network’s Media Responsibility Push
Media responsibility principles officially adopted by the 4As and Media Responsibility Index endorsed by the Global Alliance for Responsible Media (GARM), continuing the initiative’s…
Read moreMarch 29, 2020
A Call to Action
Reda Raad, chief executive of communications group TBWARAAD, on how true leaders should address the current crisis. Just a few short months ago, the…
