In a press statement yesterday, IBM and Twitter announced a partnership to help inform business decisions. This move comes three months after IBM announced…

Tell a globally relevant story In the luxury business your target customer is a global citizen. These consumers are often internationally educated, own a…

Publicis Groupe is further cementing its footprint in South Africa.

Based out of Silicon Valley, TINT, a social media aggregator that caters to 40,000 companies worldwide, will see its Middle East debut – and…

  Money transfer company Western Union (WU) recently launched “Face of My WU”, a Facebook competition where, as its name indicates, one UAE resident…

  In May 2014, the number of active Facebook, LinkedIn and Twitter users reached nearly 81 million, 8.5 million and six million, respectively, in…

  Twitter has introduced new tools for what it calls “objective-based campaigns”, offering four new ways in which advertisers can buy ads on the…

  BuzzFeed, the website that has branched out from lists and quizzes to international news coverage, got a $50 million investment from venture capital…

  Skoda recently conducted  a marketing campaign in Moscow, Russia effectively combining guerrilla marketing and social media. Proximity Russia and Skoda worked together to convert…

  In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we…

  Ramadan, the most important month on the Islamic calendar, is characterized by communal iftars or special evening meals. Muslims across the globe participate…

  Angel investor, entrepreneur and founder of The SmartStart Fund, Prashant Gulati, has grown his share of MENA startups over the past years. He’s also grown intolerant…