Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by…

By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media world for the last couple of years. It…

By Jared Carneson, regional director, Global Innovation Lead | Social & Innovation at FleishmanHillard Middle East Social is no longer a medium. It’s a lens…

Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?”

Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…

Vesselin Popov, business development director for the University of Cambridge Psychometrics Centre, delivered a fascinating keynote at Socialbakers’ annual Engage event on the accurately…

By Hugo Crispim, head of social media, Socialbakers Using social media to promote your business events is a great opportunity to increase your brand…

du’s #PostWisely campaign – a public service movement consisting of videos and other social media content to drive awareness of the risks and dangers…

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to…

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand…

While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social…

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over…