The unprecedented use of social media in the Middle East has seen people get addicted to their phone – even more than their partner…

Today, Facebook is launching “Ad Breaks” in the UAE, Saudi Arabia and Jordan. An Ad Break is a video advertising format that can either…

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences…

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data…

Millennials spend 1 hour every week on selfies – from clicking to editing – according to a 2017 study by design agency Now Sourcing…

If you have noticed a dip in your Twitter followers recently, you’re not alone. Twitter has warned users and brands that it is purging…

The role of advertising and media industry role in restoring humanity social, emotional and physical health by Tarek Ayntrazi, CEO, Generation C The advertising…

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the…

Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by…

By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media world for the last couple of years. It…

By Jared Carneson, regional director, Global Innovation Lead | Social & Innovation at FleishmanHillard Middle East Social is no longer a medium. It’s a lens…

Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?”