Whether there is an appetite or not they [brands] have to face the changes said Imad Lahad, Head of APCO’s AI Comms Lab, during…

An analysis of the languages used through social media shows that Arabic is a dominant language within Saudi Arabia, Egypt and the UAE. Findings of…

By Puja Panuum It is safe to say that the relationship between consumers, content and brands has undergone seismic change in the last 10…

By Bianca Best The future is being incubated at our schools, but in the wrong way. Just ask education guru Ken Robinson, who delivered…

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s…

By Josh Beckwith, Senior Sales Director, Middle East & Africa at Sojern Unless you’ve been hiding under a rock for the last few years,…

By Tala Amin, social media director, Bruce Clay MENA With 2019 right around the corner, it is time to analyze the social trends for…

By Atif Altaf, associate marketing manager, and member of the International Council of Shopping Centers (ICSC) Life is no more a straight road leading…

The unprecedented use of social media in the Middle East has seen people get addicted to their phone – even more than their partner…

Today, Facebook is launching “Ad Breaks” in the UAE, Saudi Arabia and Jordan. An Ad Break is a video advertising format that can either…

The rise of the Internet and smartphones – and their prevalence especially among the younger generation – has led to a multitude of consequences…

Advertisers are worried that Facebook is about to become a data desert as it deliberately dries up a once easy source of rich data…