Because it’s not enough to have ads in the virtual world, Snap is now bringing ads into the real world. In May, the camera…

In May 2017, Al Jazeera became one of the many channels to partner with Snapchat in the region to be featured in its ‘Discover’…

Earlier this year, in May, Snap Inc. launched the Discover feature featuring local partners including Al Arabiya, Al Jazeera, Layalina.com, MBC, Sayidaty, Sky News…

By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media world for the last couple of years. It…

Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced…

By Tamara Habib, business director, Netizency They say imitation is the sincerest form of flattery. And imitation is something that Facebook has been doing…

It’s exciting times for Snapchat’s regional office, which has made a number of key appointments in the last few months. With ex-Yahoo Hussein Freijeh…

LinkedIn’s head of marketing solutions – MENA, Jake Thomas, has joined Snapchat’s regional office as head of agency development – MENA, according to industry…

Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat?…

Given the recent passing of the great Muhammed Ali, it was nice to see Instagram pay tribute to his ‘Rope-a-Dope’ strategy with the launch…

Burberry recently introduced the first Snapchat show, inviting 100 million users to experience Burberry’s Spring/Summer 2016 collection before it went live on the runway. The…

A month after introducing its first ad product, Snapchat rolled out a second format Sunday night, a stream of posts from the American Music…