We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…

Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform…

Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new areas of their apps. Instagram On June 12,…

Snap, which opened its Dubai office early last year, is headed by ex-Yahoo veteran Hussein Freijeh as managing director. He is supported by Jake…

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online…

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan. The Snapchat parent’s shares sank…

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the…

Image credit: Michael Nagle/Bloomberg Snap shares soared by about 20 percent today on the strength of its unexpectedly upbeat quarterly report. Snapchat said it…

Because it’s not enough to have ads in the virtual world, Snap is now bringing ads into the real world. In May, the camera…

In May 2017, Al Jazeera became one of the many channels to partner with Snapchat in the region to be featured in its ‘Discover’…

Earlier this year, in May, Snap Inc. launched the Discover feature featuring local partners including Al Arabiya, Al Jazeera, Layalina.com, MBC, Sayidaty, Sky News…

By Moses Velasco, chief product evangelist, Socialbakers Snapchat has been the darling of the social media world for the last couple of years. It…