Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that…

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…

By Rebecca Koch, social media executive, 1000heads Dubai With nearly 12 million daily Snapchat users in the GCC and 42 percent of the region’s…

Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in…

We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…

Image Credit: Illustration by Tam Nguyen/Ad Age Snapchat has replaced one problem with another, to advertisers’ potential benefit: Prices for ads on the platform…

Snapchat and Instagram are stepping up their shopping rivalry as they both work e-commerce into new areas of their apps. Instagram On June 12,…

Snap, which opened its Dubai office early last year, is headed by ex-Yahoo veteran Hussein Freijeh as managing director. He is supported by Jake…

‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online…

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan. The Snapchat parent’s shares sank…

Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the…

Image credit: Michael Nagle/Bloomberg Snap shares soared by about 20 percent today on the strength of its unexpectedly upbeat quarterly report. Snapchat said it…