September 3, 2025
Snap Inc. appoints Antoine Challita as UAE Country Head
Snap Inc. today announced the appointment of Antoine Challita as UAE Country Head where he will oversee the development and execution of Snap’s business…
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Read moreAugust 28, 2025
Industry Buzz: Snap’s VP Hussein Freijeh Takes on Expanded Role as VP for APAC & MENA!
Snap Inc.’s Vice President Hussein Freijeh is rumored to have assumed an expanded role as Vice President for APAC and MENA, marking a significant…
Read moreApril 21, 2019
Snapchat Ramadan Case Studies
1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…
Read moreJuly 22, 2018
This move just made it easier for Snapchat to get on the media plan
Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in…
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June 3, 2018
JUST IN: Snapchat appoints sales rep in Kuwait and Egypt
Snap, which opened its Dubai office early last year, is headed by ex-Yahoo veteran Hussein Freijeh as managing director. He is supported by Jake…
Read moreApril 18, 2018
Who’s the latest to launch a content creator program?
‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online…
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February 6, 2018
What’s causing Snap’s shares to soar?
Image credit: Michael Nagle/Bloomberg Snap shares soared by about 20 percent today on the strength of its unexpectedly upbeat quarterly report. Snapchat said it…
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October 15, 2017
What Snapchat’s Sponsored 3D World Lenses mean for advertisers?
Because it’s not enough to have ads in the virtual world, Snap is now bringing ads into the real world. In May, the camera…
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September 17, 2017
Al Jazeera now removed from Snapchat in KSA
In May 2017, Al Jazeera became one of the many channels to partner with Snapchat in the region to be featured in its ‘Discover’…
