In a mobile-first world that is increasingly using voice search, how do marketers go about optimizing content and staying ahead in the search engines…

(L to R: Khaled Sharrouf and Adrian Turcsan) We were recently at SMX London, Europe’s largest search marketing conference, and were pleasantly surprised to…

  Publicis Groupe-owned ZenithOptimedia has acquired SEO (search engine optimization) agency AKM3 in Europe — a transaction that has been approved by the German Federal…

  It’s really fascinating how the Internet has become a major political and thought influencer in the Arab world; governments are overturned overnight on…

  It’s natural for brands to want to publish content on their own website but it is relatively more effective to spread the brand…