A first-of-its kind research published in the UAE decoded the many characteristics PR and communications professionals across three stakeholder groups.

A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and…

Global Black Friday study reveals UAE & KSA shoppers are among the highest spenders.

92% believe that creativity can be acquired and learned.

Marketing still outperforms many other industries globally on DEI.

WARC publishes “Global Advertising Trends: The Investment Gap” report.

In study by Kantar and Snap Inc., 80% of parents on Snapchat say that advertising on the platform influences their purchase decisions, and almost…

Report is adland’s first metaverse road map.

Media responsibility principles officially adopted by the 4As and Media Responsibility Index endorsed by the Global Alliance for Responsible Media (GARM), continuing the initiative’s…

We Are Social unveils the latest edition of its annual trends report, Think Forward 2021.

New department will commission papers and host expert debates, policy briefings by high-level officials. Arab News, the Middle East’s leading English-language daily, has announced…

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content.…