April 16, 2024
YouGov: UAE Residents Are Spending Fewer Hours Watching TV
A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.
Report
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March 21, 2024
Dubai Lynx Launches its Annual Creativity Report
Expanded rankings across networks, companies and agencies set the benchmark for MENA.
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June 25, 2015
Omnicom Media Group MENA is accredited by Global Reporting Index
Omnicom Media Group MENA has been accredited by the Global Reporting Index (GRI). Which, according to the company, makes them the first media agency…
Read moreMarch 31, 2015
Not content with content marketing
The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led…
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February 22, 2015
The Gunn Report for Media 2014 Revealed
The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2014 Media Report, summarizing the overall…
Read moreSeptember 10, 2014
How are B2B brands relevant to consumers?
International branding agency Siegel gale released a report titled B2B Now. “Most business-to-business companies (B2Bs) still debate the ultimate business benefit of building a strong…
Read moreJuly 17, 2014
Marketers still struggling to get results from content marketing
Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new…
