In collaboration with the Word Economic Forum, Bain & Company Middle East has shared insights on the role of SMEs and suppliers in the MENA region’s decarbonization efforts.

AppsFlyer’s latest report reveals key insights about the intersection of AI, user-generated content, and the quest for the ‘creative winner’ in the complex world of digital…

The Global Consumer Outlook Report 2024 sheds light on the top concerns of UAE consumers and explores trends and insights that shape the consumer landscape.

 Ithra’s Digital Wellbeing Global Report reveals insights under six key global themes: Balance, AI, Social Media, Gaming, Work, and Regulations.

A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.

Expanded rankings across networks, companies and agencies set the benchmark for MENA.

Commerce and technology experts from VML weigh in on the future of retail and how consumers buy and transact with the rise of social…

81% of prosumers in the UAE and 91% in KSA expressed a desire for a frugal world, reflecting a significant move towards a more mindful…

Consumer expectations for digital experiences continue to soar, with 71% of UAE consumers stating that their expectations are far higher now than they were…

Bain & Company’s recent study highlights growing concerns over the lack of sustainability goals/plans being achieved. 

Marketers continue to navigate a turbulent marketing landscape with budgets dropping 20% in 2023 due to economic challenges and privacy restrictions.

The report by GfK shows that 78 percent of marketing leaders see opportunity in long-term growth investments, despite ongoing crises.