Ramadan is a time of togetherness, celebration, and spirituality for many Muslims around the world. Reduced working hours and a change in lifestyle lead…

Ramadan is the Super Bowl of the Middle East with advertisers spending a majority of their budgets during the Holy Month. Due to reduced…

Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…

By Puja Pannum, managing director, Blis MENA Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain…

By Ganesh Iyer, managing partner, FLC Group The Holy Month of Ramadan is the time for increased consumerism and attention to shopping. It also…

While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social…

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth…

  Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also…

Google today announces the launch of ‘My Ramadan Companion’ (google.com/ramadan), a digital hub that integrates Google’s best technology like YouTube, Play, Maps and Search to help…

The power of social media continues to loom large over the Middle East’s television industry, especially throughout the Holy Month of Ramadan. We previously…

Just a day before Ramadan, Google launched its integrated Ramadan hub in 22 domains including the UAE, Saudi Arabia, Bahrain, Qatar, Kuwait and Oman,…

Brands have long recognized the value of word of mouth and its powerful ability to influence and alter people’s behavior and choices.