March 6, 2025
10 MILLION VIEWS AND COUNTING FOR THE “SHARE THE LIGHT” RAMADAN ARAMEX CAMPAIGN
Aramex pulls the right emotional strings with a lighthearted yet meaningful campaign.
Ramadan
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Read moreMarch 4, 2025
RETAIL REIMAGINED: SNAP’s PIONEETING AR RAMADAN MALL DOOR OFFICIALLY OPEN FOR 2025
Landing back on the platform for the fourth year, the refreshed edition returns with impressive updates that bring to life a traditional GCC valley,…
Read moreMay 28, 2018
EXCLUSIVE RAMADAN INSIGHTS PART 2: Are you investing where users are spending?
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
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May 27, 2018
Advertising lessons from John Lennon and Mark Twain for this Ramadan
By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…
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May 21, 2018
EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?
This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies…
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May 21, 2018
EXCLUSIVE RAMADAN INSIGHTS: What brands need to succeed
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
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May 17, 2018
Can’t be in Saudi during Ramadan? You can watch the prayers live thanks to…
Ramadan is a time of togetherness, celebration, and spirituality for many Muslims around the world. Reduced working hours and a change in lifestyle lead…
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May 13, 2018
Advertising on Facebook in Ramadan? Learn from these 3 case studies
Ramadan is the Super Bowl of the Middle East with advertisers spending a majority of their budgets during the Holy Month. Due to reduced…
Read moreApril 23, 2018
There are going to be more Ramadan ads on YouTube this year, thanks to…
Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…
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May 23, 2017
Giving back during Ramadan
By Puja Pannum, managing director, Blis MENA Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain…
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May 21, 2017
Decoding consumer behavior during Ramadan
By Ganesh Iyer, managing partner, FLC Group The Holy Month of Ramadan is the time for increased consumerism and attention to shopping. It also…
Read moreJuly 13, 2016
Ramadan on Twitter: An international conversation in numbers
While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social…
Read moreJuly 23, 2015
VivaKi’s Social TV weekly update
Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth…
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July 1, 2015
Make the most of mobile this Ramadan
Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also…
