March 11, 2025
BANK AL ETIHAD AND VML RELAUNCH “BLIND FAITH” REMADAN INITIATIVE
Bank al Etihad and VML Amman are relaunching their “Blind Faith” campaign for Ramadan 2025.
Ramadan
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Read moreMarch 6, 2025
10 MILLION VIEWS AND COUNTING FOR THE “SHARE THE LIGHT” RAMADAN ARAMEX CAMPAIGN
Aramex pulls the right emotional strings with a lighthearted yet meaningful campaign.
Read moreMarch 11, 2020
First Look : Twitter Ramadan Insights
Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity…
Read moreMay 29, 2019
What Is It?
According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during…
Read moreApril 21, 2019
Snapchat Ramadan Case Studies
1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…
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August 9, 2018
INFOGRAPHIC: Fatafeat’s 360 Ramadan Strategy
At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as…
Read moreAugust 8, 2018
Love cooking but hate washing? This brand gets you
Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around…
Read moreJune 19, 2018
EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
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June 1, 2018
INFOGRAPHIC: Over 80% want to try NEW brands on this platform
23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi Arabia (60%) and in Egypt (70%) actually prefer…
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May 31, 2018
TV or Digital: Who’s the king in Ramadan?
Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of…
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May 28, 2018
EXCLUSIVE RAMADAN INSIGHTS PART 2: Are you investing where users are spending?
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
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May 27, 2018
Advertising lessons from John Lennon and Mark Twain for this Ramadan
By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…
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May 21, 2018
EXCLUSIVE RAMADAN INSIGHTS PART 1: What’s missing in your FMCG strategy?
This report addresses the important trends that impact the FMCG sector during the holy month of Ramadan in the MENA region, what marketing strategies…
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May 21, 2018
EXCLUSIVE RAMADAN INSIGHTS: What brands need to succeed
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
