Mobile advertising platform, Ad Colony unveils some interesting findings on consumer behavior on mobile as the holy month of Ramadan begins. The company surveyed people…

The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media…

 Henry Windridge, Head of Brand – MEA at Discovery and Rowan Ashraf, Snap Content Manager at UTurn, talk about creating content on Snapchat for…

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV,…

Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity…

According to Facebook IQ, brands have 57.6 million more hours to capture attention during Ramadan due to the additional time spent on Facebook during…

1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…

At Discovery, Ramadan is always a crucial period for us, and an opportunity to position Fatafeat – our flagship Arabic food brand – as…

Earlier this summer, Finish, the leading dishwasher detergent brand launched a first of its kind – a contextual marketing digital campaign. It hinged around…

The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…

23% of TV ad spends are during Ramadan, according to Ipsos 2017 research Viewers in Saudi Arabia (60%) and in Egypt (70%) actually prefer…

Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of…