The Holy Month remains a crucial time for mobile marketers as installs across finance, shopping, and gaming apps grew over Ramadan last year.

Campaign also sheds light on an unexpected taboo subject.

The agency delivered “Baity Battle” for STC and “Tip with Time” for HungerStation.

By Hussein M. Dajani, Partner at Deloitte Digital Middle East

By Anja Petrovski, Marketing Director at Volkswagen Middle East

Ramadan presents a golden opportunity for consumers to slow down, browse and interact online and in-stores. Hence, opening the floor for brands to leverage…

By Raviteja Dodda, CEO & Co-Founder of MoEngage

Initiative aims to highlight how brands can drive results during Ramadan.

Online shopping keeps growing in Saudi Arabia during the holy month, even among less traditionally online-savvy categories like food and beauty.

7.8 million interactions containing the word “kindness” took place on Facebook on the final day of Ramadan last year.

Ramadan conversations spiked on the first day of the holy month with five million tweets.

A new survey conducted by Next Broadcast Media for residents of the KSA provides insights into the audio consumption habits for podcasts, digital radio,…