The PR extension of Publicis Groupe onboards a new team of local and regional talent. 

The summit is taking place on May 22 – 23, 2024 at Ithra in Dhahran, Saudi Arabia.

By Inaan Budhiraja, Senior Manager – Strategy & Insights at Publicis Groupe

Zein has joined from Impact BBDO, where he served as regional executive creative director.

In this new role, Rodrigo will be responsible for driving the creative vision and cultural impact of this iconic brand.

The strategic partnership aims to drive digital innovation in Saudi Arabia.

The collaboration between Publicis Groupe Middle East and SCAI represents a step towards driving digital transformation and unlocking new opportunities that deliver impactful solutions…

Waite attributes much of her leadership style to her experience with the Marketing Academy Scholarship, which she secured among hundreds of applicants early in…

Adel Baraja’s appointment will be instrumental in contributing to Saudi Arabia’s communications industry in line with Vision 2030.

Recycling fishing nets into basketball nets creates hope for young, aspiring, female athletes.

Recognized as one of the top 10 creative leaders in MENA, Younis will drive the Groupe’s creative agenda in the Kingdom and foster collaborative…

Saatchi & Saatchi Middle East and Sixieme Son collaborated and used foley techniques to craft a set of sound effects derived from ordinary objects, replicating…