PwC and Strategy& published a new report that studies in detail the shift to digital entertainment.

How Mangomolo manages in a competitive OTT environment.

Communicate spoke with Richard Fitzgerald, CEO & Founder of Augustus Media, to discuss what’s in store for the streaming business in 2021.

Communicate spoke with Rolla Karam, Interim Chief Content Officer of OSN, to discuss the launch of OSN Originals, OSN’s content strategy and what it means…

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV,…

The digital arm of the Choueiri Group will oversee advertising operations of ZEE5, the largest and most comprehensive OTT platform for Indian content globally…

Harris Diamond, McCann World group chairman & CEO, sat down exclusively with Communicate for a wide-ranging discussion. Do you see specific trends emerging in…

By Ziad Issa   The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media.…

To many over-the-top (OTT) providers, an ad-supported video on demand (AVOD) service is merely a tool to garner interest and funnel viewers to their…

Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still…

For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content…

By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by…