March 4, 2022
Inside Influencer Marketing
Hady El Hajjar, Co-Founder and Managing Director of Humanagement, on how to do it right in 2022.
Online Marketing
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February 21, 2022
Leading Travel Platform Wego to Acquire Cleartrip’s Middle East Business
The deal with Cleartrip secures Wego’s presence as the key player in the Middle East’s online travel market
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November 8, 2021
UAE-based GoBazzar Expands into GCC
GoBazzar, the first website of its kind in the Middle East designed to compare prices of products and goods across different online stores, announced…
Read moreAugust 21, 2016
Trusting the Machine in Online Marketing: Targeting vs Optimization
Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”.…
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August 17, 2016
Digitraction
Our life is a social book. But, that’s a stale fact. What’s hot? We post #InstaUpdates on our social platforms – “Feeling blessed”, “Having…
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August 8, 2016
Trusting the Machine in Online Marketing: Discovering your Audience
Exponential, a global provider of advertising intelligence and digital media solutions, has put together a four-part series on “Trusting the Machine in Online Marketing”.…
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November 11, 2014
Will Unilever’s higher online standards jeopardize industry effort?
Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…
