The UK alone used 125,000 tonnes of plastic wrapping last year, especially around Christmas 500 million canned drinks are sold over the festive period…

Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some…

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred…

By Christos Solomi, executive director – programmatic, Omnicom Media Group MENA With a name like Christos Demetrios Solomi, you can easily guess that I…

Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and digital assets. The new three-year…

Following a statutory review of its offline media arrangements, Savola Foods has concluded its recent pitch with the appointment of OMD Egypt. The agency…

At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking…

Americana Group has concluded its three-way agency review with the appointment of Omnicom Media Group’s Hearts & Science. The account was previously handled by…

Omnicom Media Group’s OMD has signed an exclusive agreement with Emerging Markets Intelligence and Research (EMIR) to provide brands with rich market insights and…

Omnicom Media Group has launched Hearts & Science in the MENA region. Touted as a data-driven agency, Hearts & Science was launched in the…

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…

“In the Middle East, there have been many wars and recessions, and this is another recession. So, what do you do?” asks Elie Khouri.…