Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season. Historically, we also…

Ben Maher, executive director for EMEA at Mashable, spoke at the first-ever Festival of Media MENA held in April this year on the topic…

All expats living in the U.A.E have been through similar journeys. Getting off the Emirates flight not knowing what the next few weeks hold in…

MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy…

In 2014, with a population of 83,386,739, Egypt’s mobile Smartphone penetration rate was 68.7 percent, making it the highest African country; it fell only slightly…

Following the devastating 7.8 magnitude earthquake in Nepal over the weekend, du is giving all its Nepalese customers three free minutes to call home and…

Criteo, the performance marketing technology company, released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more…

In line with the Group’s vision towards technological advancements and ‘green’ initiatives, Meydan Hotels and Hospitality launches the mobile application version of its widely popular Al…

Market-i, regional marketing research consultancy, won the ESOMAR Best Presentation Award for their paper on Mobile Technology in Marketing Research at the recent ESOMAR MENAP Forum…

According to research firm Morgan Stanley, one billion smartphones were shipped globally in 2013, compared with 175 million in 2009. These smartphones now represent…

Ericsson and Etisalat have partnered to deploy Ericsson’s innovative Radio Dot system.

AppMakr launched a new type of in-app security service for mobile app publishers.