
June 23, 2023
AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market
Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution.
June 23, 2023
Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution.
April 26, 2023
By Paul Wright, General Manager Western Europe and MENAT at AppsFlyer
November 8, 2021
86% of the marketing and media representatives participating in the survey agreed that the pandemic improved their mobile marketing capabilities.
June 30, 2021
By: Samer Saad, regional manager, Middle East, AppsFlyer
June 24, 2021
WARC shares insights on the current state of mobile marketing.
August 31, 2020
Mobile advertising platform, Ad Colony recently published the results of their survey, which asked marketers regarding their strategies and results for user acquisition (UA).…
March 18, 2020
As life in China slowly begins to return to normal, the draconian measures that were earlier implemented to curb the spread of the virus…
April 29, 2019
By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact…
April 29, 2018
Mobile budgets have increased since 2016, with 23% spending more than a quarter of their budget on mobile Over the longer term, those spending…
June 28, 2017
As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect…
November 8, 2015
The sharing or collaborative economy is the latest business model for marketers and business owners to sink their teeth into. Companies such as AirBnb…
August 7, 2014
“Advertising has us chasing cars and clothes, working jobs we hate so we can buy [stuff] we don’t need.” Tyler Durden’s remarkable line…
July 13, 2014
Global digital performance advertising company Criteo has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App…
July 3, 2014
The World Cup 2014 in Brazil and the run-in to the tournament have shed a new light on our industry, and the creative…