August 25, 2022
UAE Consumers Increasingly Turning to Mobile Apps for Finance and Retail Services
New research shows mobile app installs and spending among UAE consumers is on the rise indicating the maturity of mobile as a primary engagement…
Mobile Advertising
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Read moreMarch 24, 2022
Meta Takes Top Spot in SKADNetwork Ranking in AppsFlyer’s Latest Performance Index
Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in…
Read moreJuly 27, 2014
The Digital Madison Avenue
In this day and age, each and every one of us lives two distinct lives: one offline, which is the real life we…
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July 13, 2014
Criteo’s AD-X Tracking tool to work with Twitter
Global digital performance advertising company Criteo has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App…
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July 5, 2014
Nike shares social media numbers around its World Cup presence
With its competitor Adidas being the official World Cup 2014 sponsor, Nike, which sponsors ten teams at the tournament, and over 50 percent of…
Read moreMay 12, 2014
Hard to carry
Last month, Spanish telecom company, Telefónica, beat its competitors to the punch: it teamed up with private equity firm Blackstone to buy the technology…
