
October 13, 2022
AppsFlyer’s 15th Performance Index Released
Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.
October 13, 2022
Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.
November 23, 2021
451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.
July 8, 2019
With a strong record of creating cutting-edge phones that are as forward-thinking as they are innovative, OPPO seems to have taken the lead in…
July 1, 2019
By Sharvari Alape Invasion or Soqor Al Arab, is an Arabic language mobile game that has been launched in 2016. Since then, it has driven…
June 23, 2019
By Dr Alun Epps There is no need to even slightly paraphrase the prophetic line from the Eagles staple that has become the author’s…
June 12, 2019
By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football…
June 11, 2019
The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…
April 30, 2019
By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s…
April 29, 2019
By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact…
October 5, 2018
By Nathen Mazri The 2007 Revolution What happened in the year of 2007? It has changed human beings’ course of thinking, action, behavior, and…
March 3, 2018
If there was a single conclusion to be drawn from Mobile World Congress – the wireless mobile industry’s largest annual event that was held…
February 20, 2018
Bringing together ‘entertainment’ and ‘engagement’ – and food – co-founders Nathen Mazri and Pascal Haider have launched a restaurant dedicated to Garfield. Called “GarfieldEATS”,…
October 8, 2017
By Puja Pannum, Blis MD, MENA Mobile, the fastest-growing ad platform in the world according IAB global, is still growing in MENA – with…
November 2, 2016
It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity…