January 23, 2026
Meta moves to monetize Threads with global ad rollout
Meta Platforms has said that its social messaging app Threads will begin showing advertising to all users around the world in a gradual rollout…
Meta
Read more
Read moreJanuary 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
Read moreAugust 30, 2023
One Mountain at a Time
Weera Saad, Regional Director of Creative Shop across CEMEA at META has been featured as one of Communicate’s Women to Watch for 2023.
- Read more
July 19, 2023
Is it the End of the Twitter Era and the Beginning of its Clone Version, Threads?
Twitter has suffered a series of detrimental slips and recent decisions have only added to its decline in users and overall significance.
- Read more
July 10, 2023
Netizency’s Social Recap: June 2023
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…
Read moreMarch 10, 2023
Netizency’s Social Recap: February 2023
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…
- Read more
February 7, 2023
Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact
A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared to other video platforms.…
Read moreFebruary 3, 2023
Netizency’s Social Recap: January 2023 Updates
Social media platforms move as fast as their users. Data and Insights Director, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all…
Read moreFebruary 2, 2023
Meta Annual Study Reveals Shoppers Behavioral Insights in UAE during Ramadan
7.8 million interactions containing the word “kindness” took place on Facebook on the final day of Ramadan last year.
- Read more
January 18, 2023
Finding Growth in New Markets with Cross-border Business
By Ralph Aoun, Global Marketing Manager for Performance at Meta
Read moreDecember 23, 2022
Meta #LoveLocal Campaign Returns for Third Edition
Initiative supports small businesses during the holiday season.
Read moreDecember 16, 2022
Netizency’s Social Recap: November 2022 Updates
Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant…
- Read more
November 30, 2022
How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)
By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta
Read moreNovember 21, 2022
Netizency’s Social Recap: October 2022 Updates
Social media platforms move as fast as their users. Analytics Manager, Ala Shashaa at the regional digital marketing agency, Netizency shares with Communicate all the relevant…
