Ramadan is a peak period for advertisers with 23 percent of TV ad spends being spent in the Holy Month according to Ipsos 2017…

E-commerce is a burgeoning industry with AT Kearney expecting e-commerce in the UAE to grow at a compound annual growth rate of 25 percent…

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration…

Landmark Group’s kids’ retail store, Babyshop, has reinvented its brand positioning to cater to the changing parenting styles and millennial mindsets. The new positioning,…

Coca-Cola, one of the world’s most iconic brands, announced a new strategy on January 19 in Paris that left some feeling a tad disappointed,…

Pepsi has chosen Egyptian professional footballer, Mohamed Salah as the new brand ambassador for Pepsi-Cola in the Middle East and North Africa (MENA) region…

Quest Arabiya, launched as a partnership between Image Nation Abu Dhabi and Discovery Communications, brings factual entertainment shows in Arabic to audiences across the…

Recently, several Middle Eastern countries – even smaller cities and towns – have been promoting themselves through destination marketing campaigns. Following the Arab Spring…

Yes, JC or Jonathan Oliver, is every bit as crazy as he looks in the picture and as we got to witness up close…

  The growth of the digital medium, including social and mobile, combined with the increasing consumption of online video in the region, has led…

  On the sidelines of the Abu Dhabi Media Summit, Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) – a division…

  Regional digital publisher and media group Diwanee Media Group has launched Mashaheeri.com, a specialized Arabic celebrity and entertainment portal. The portal will feature celebrity stories…