Majd Alaily, Data & Audiences Lead – MENA, and Huda Serhan, DMT Project Manager, explain how Google’s new framework for CPG brands in MENA, developed in partnership…

Cortlan McManus, Head of Content Practice at Publicis Media. I work with great people who inspire me to be better than I would be…

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq.…

Talkwalker, a global social listening and analytics company reveals the list of most loved brands globally as well as in the region. With the…

Saba Omaish, OSN’s Head of Marketing, explains how the MENA broadcaster challenges us on TikTok to keep our eyes peeled for the world’s best…

Shant Oknayan, recently appointed General Manager of Global Business Solutions across the Middle East, North Africa and Turkey (MENAT) at TikTok, explains why he…

Marco Bertozzi, Vice President, EMEA Sales & Multi-market Global Sales at Spotify, tells  Communicate what users were listening to while social distancing was in effect around…

How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How…

How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive…

Meet Farah Souhail, Global Marketing Manager at Morgan Philips Group in London. When the world went into lockdown, Souhail got busy and launched her…

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform’s creative community united to come up with virtual Ramadan traditions during…

Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…