By Farimah Moeini, Head of Industry – Retail, e-Commerce, Travel Tourism in MENA at Snap Inc.

Media intelligence service provider Carma unveils in-depth report.

Discover our interactive map of the communications networks and their agencies in MENA.

Product of the Year shares a closer look at the major trends defining the post-COVID consumer in the Middle East. 

Communicate’s Q3 is out and brings back the Salary Survey.

WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.

Newly formed content creation and production company offers scripted and nonscripted shows targeting pan Arab digital media, linear TV, and OTT market.

W7Worldwide’s Crisis Communications division developed a 7-step guide to creating CSR strategies and campaigns in Covid-19.

Zadi Hobeika rejoins Snap Inc. to drive performance advertising solutions.

Social channels and digital video continue to dominate digital advertising.

Firefly has developed a digital media platform that connects audiences with dynamic advertising on taxis and rideshare vehicles

By Fatma Elgendy, Platforms Sales Manager, and Tomas Havlik, Analytical Consultant – Search & Measurement – Retail at Google