The ad tech solution provider announced new dedicated business units and internal promotions to create the next generation programmatic solution

Serviceplan Middle East have won an agency-wide pitch to retain their status as the lead creative agency for BMW Middle East.

Miguel Bemfica joins VMLY&R as COO at an exciting time for the agency 

Focused on five key areas, experts from Kantar predict a range of shifts for the industry as it grapples with the pandemic era.

Event will be the region’s largest for content creators and talents.

IPG’s MENA marketing group announces Legendary Group Co-Founder Rafic Saadeh as Executive Chairman and Mazen Jawad as CEO.

Marketing intelligence giant, Mintel recently launched a report that explains how consumers in the Middle East are challenging the largely misinterpreted conception of them…

Global Media Network, Mindshare has rebranded its logo where the words ‘mind’ and ‘share’ are split with a new font and colour palette.

Uplive is a live video app that will encourage local creators to live stream fresh, innovative social content

By Bianca Riley, Director at Atteline and Chair of PRCA MENA NextGen

A recent study by IDC research, 63% of CIOs in the Middle East have brought their digital roadmaps forward by at least one year after…

Patrick Haber, Vice President at JGROUP, explains the reasons behind the cord-cutting revolution in the TC industry.