The 14th annual Arab Youth Survey commissioned by Asda’a BCW finds 57% of the respondents saying that the UAE was their model nation, driving…

The adtech provider expands further into in-gaming advertising.

With the MENA region leaning into the esports and the gaming industry, Pérez discussed how it plays a key role in the education sphere.

In the MENA region, 53% of female respondents and 83% of respondents with a disability have left an employer due to a lack of…

By Mohamed Elshamy – Industry Head, Egypt at Google Middle East and Alex Brunori – Head of Creative Works, the Middle East and North…

Senior Emirati business leader Tariq Bin Hendi will advise on the agency’s growth across the Middle East region.

Dubai-based agency Sociate Communications signs luxury furniture brand Kit & Kaboodle as its Public Relations client. 

Hypermedia launched today its latest OOH media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than…

The 92nd Saudi National is just around the corner. It is a celebration of pride and honor for the nation’s people but it’s also…

According to a report commissioned by Mckinsey, 71% of consumers expect companies to deliver personalized interactions and about 76% of them get frustrated when…

By Aasim Shaik, Managing Director at LPS

The program designed to inspire the next generation of female talent across the fields of technology, engineering, design and business completed its first phase…