September 29, 2022
WARC: Navigating Inflation and the Threat of Recession
Maintaining investment in a brand is key for marketers responding to ‘stagflation’ and planning for recovery.
Media Planning
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Read moreMarch 9, 2021
How Data Science Helps Media Planners Today
Watch the interview below with Rabih Soueidi, Co-founder of Sapience consultancy
Read moreMarch 25, 2018
Centrepoint partners with Anghami
Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration…
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June 30, 2015
Initiative Dubai wins media buying and planning duties for Huawei’s Honor 6 Plus
Initiative Dubai has won the media buying and planning duties for Honor 6 Plus Huawei’s first e-commerce only brand in the region, following a multi-agency…
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June 11, 2015
Ooredoo Qatar appoints UM MENA for media planning and buying
UM MENA has announced its selection by Ooredoo Qatar for their media planning and buying duties. UM MENA has managed Ooredoo’s media buying and planning activities…
