August 16, 2022
Hypermedia Joins OOH Intelligence Platform Streach
The move is part of a strategic agreement with Abu-Dhabi-based Seventh Decimal, putting audience measurement at the core of out-of-home trading.
Measurement
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Read moreApril 1, 2022
What to Expect from Privacy Sandbox Testing
Chrome is starting the next stage of testing for the Privacy Sandbox ads relevance and measurement proposals.
Read moreOctober 25, 2017
Socialbakers launches advertising performance benchmark
Social media marketing and analytics platform Socialbakers has launched the world’s first near real-time advertising performance benchmark for social networks. The benchmark, powered by…
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May 9, 2017
New analytics platform to measure human emotions
UAE-based analytics and technology company Muzun has launched AdBeacon, a “Plug and Measure” analytics platform for digital signage advertising and retailers in the Middle…
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February 2, 2017
Facebook gives marketers new data tools to compare to TV
Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an…
Read moreFebruary 10, 2016
Measurement, Assets & Automation: Performance Advertising in 2016
This year, there are three areas where I think it will be vital for performance advertisers to focus their attention: Measurement, Assets and Automation.…
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November 23, 2015
Hide and seek
Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent…
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May 26, 2015
Ipsos Connect MediaCell and MMS test new TV viewing measurement system
MMS, the joint Swedish media measurement committee, and Ipsos Connect MediaCell have partnered in a new test project to determine if the current accuracy…
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March 31, 2015
Saudi Media Measurement Company kicks off TV audience project
Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I…
