January 3, 2026
In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic pressure had already…
April 3, 2023
By Mirko Maccarrone, Director of Web3 at Lightblue
March 10, 2023
Karl Escritt, CEO of Like Digital & Partners, discusses the big generative AI questions.
October 18, 2022
The first-of-its-kind marketing and creative trading show brought experts from across the creative industry together this year at GITEX, which was hosted at the…
November 25, 2021
By Elias Karam, Strategic Planner at Publicis
November 21, 2021
Targeting consumers at each stage of the purchase funnel yields better results. Sara Naja, Associate Director at MEmob+, explains how.
November 15, 2021
Customer engagement and campaign managing operating system announces its expansion in the MENA region following high demand.
October 27, 2021
Singapore-based Near acquires a minority stake in MEmob+, owned by Dubai-based Akama Holding, in a deal that values the company at AED91 million.
December 30, 2020
How hybrid platforms are the future of the events industry in the GCC.
November 8, 2020
TikTok recently unveiled its new augmented reality (AR) Branded Effects solutions for brands. On this occasion, Communicate had a chat with Shant Oknayan, General Manager of…
August 19, 2020
While marketeers understand their target market holds the key to business success, they sometimes miss the mark when it comes to engaging them. If…
August 18, 2020
French online music streaming service Deezer, launched in 2007, has carved itself a major place in the industry, globally and in the Middle East.…
July 14, 2020
New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled…
July 13, 2020
Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at…
