November 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…
Marketing
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Read moreJune 25, 2025
Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads
Neither brand, Mastercard or OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and…
Read moreMay 25, 2021
Meet WFA’s First Ever Regional Vice-President for the Middle East.
Firdaus Shariff has a lot of plans in the works.
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May 24, 2021
The World Of Work: Building Back Better Through Brand
By Mariagrazia Deangelis, Managing Director at Landor & Fitch Dubai
Read moreApril 25, 2021
The Marketing Society’s Global Conversations: Is Marketing Sexist?
How much has marketing truly changed for women?
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April 11, 2021
This Ramadan DDB and Piaget Celebrate Extraordinary
Following a successful pitch earlier this year, DDB is launching luxury jewellery and watchmaker Piaget’s Ramadan campaign called “Turn For Extraordinary.”
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March 15, 2021
The Marketing Society’s Global Conversations: Creativity at Low Cost
How to remain creative on shoestring budgets.
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March 1, 2021
Why Solid Management Skills Are Such A Plus for Marketers
Asih Wulansari, Multi-Segment Product Marketing Head at Mashreq Bank, on how getting an executive MBA in the middle of a pandemic only made her…
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February 8, 2021
The Marketing Society’s Global Conversations: New Year’s Revolutions
What marketing leaders should focus on in 2021.
Read moreFebruary 4, 2021
Charting the Unchartered: the Role of Telcos & the Future of Media & Marketing Models
TJ Lightwala, Managing Director & Lead for Experience Services MENA at Accenture Interactive, on how telcos need to step up their game.
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January 27, 2021
What the Michael Page 2021 Salary Guide Tells Us About the State of Marketing In the Region
Ali Nomani, Consultant – Sales & Marketing (B2C) at Michael Page Middle East provides more details on the findings from the 2021 Michael Page…
Read moreJanuary 10, 2021
An Open Door to Transformative Collaboration
Amer Yaghi, Regional Marketing Director at Ikea Group for UAE, Egypt, Qatar and Oman, reflects on how the retailer navigated the crisis, keeping everyone on…
Read moreDecember 20, 2020
The Role of Education in the Marketing Industry
Dr. Vikas Nand Kumar Batheja, Co-Founder & Director of Capital College shares his thoughts on the role of education in the development of the…
Read moreNovember 22, 2020
Filling Gaps in the Influencer Marketing Industry
Communicate spoke with Vaibhav Odhekar, Managing Director, India and the Middle East, AnyMind Group to understand how their new platform addresses the challenges in the influencer…
