By Samer Saad, Regional Manager – Middle East at AppsFlyer

Moemen ElHamalawy, Marketing Director-Laundry & Home Care for the GCC at Henkel GCC, says that, as businesses seek to optimize the present, they also need…

Former Talabat comms exec will oversee all of the group’s brands.

Yas Island’s Badr Bourji explains the strategy behind a flurry of campaigns.

Survey is spearheaded by ABG in the region to understand how diverse, equitable, and inclusive our marketing & advertising industry is.

Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within…

Anja Petrovski, Marketing Director at Volkswagen Middle East, unveils what customer loyalty looks like today.

Acxiom’s new guide explores the inner workings of identity amid all the new regulations.

Firdaus Shariff has a lot of plans in the works.

By Mariagrazia Deangelis, Managing Director at Landor & Fitch Dubai

How much has marketing truly changed for women?

Following a successful pitch earlier this year, DDB is launching luxury jewellery and watchmaker Piaget’s Ramadan campaign called “Turn For Extraordinary.”