November 8, 2022
From a Transaction to an Interaction: The Emotional Side to Shopping
By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP
Marketing
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Read moreOctober 31, 2022
Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising
New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.
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June 16, 2014
Visa launches its activation program for the FIFA World Cup in the Middle East
Visa, FIFA’s exclusive financial services partner for the 2014 FIFA World Cup Brazil, shared its global FIFA World Cup activation program across the…
Read moreMay 13, 2014
Smoking hot
The second coming of tobacco marketing is pouring millions into adland, a new report confirms. Last year, the largest e-cigarette makers spent nearly…
Read moreMay 11, 2014
Sound plans
American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with…
Read moreDecember 18, 2013
Facebook rolls out Custom Audiences for small businesses
Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that…
Read moreNovember 28, 2013
Banking on the future of marketing
Ten years ago, no marketing professional or banking business owner could have predicted how the banking business has evolved. Since most transactions today…
Read moreNovember 28, 2013
McDonald’s Lebanon shines at the Marketing Awards Show in Dubai
McDonald’s Lebanon won the Best Social Media Strategy Award for its “Tastes of the World” campaign at the Marketing Awards Show, held in Dubai…
