Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its…

Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new…

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the…

  Visa, FIFA’s exclusive financial services partner for the 2014 FIFA World Cup Brazil, shared its global FIFA World Cup activation program across the…

   The second coming of tobacco marketing is pouring millions into adland, a new report confirms. Last year, the largest e-cigarette makers spent nearly…

  American marketers will again spend more on music sponsorships this year, much of it during the summer festival season that kicked off with…

  Early in November, Facebook announced objective-based ad buying — an easier way for businesses to buy Facebook ads based on the objectives that…

  Ten years ago, no marketing professional or banking business owner could have predicted how the banking business has evolved. Since most transactions today…

McDonald’s Lebanon won the Best Social Media Strategy Award for its “Tastes of the World” campaign at the Marketing Awards Show, held in Dubai…