As we enter the New Year, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in…

Hyundai has launched what it claims to be the Middle East’s first digital showroom, in an attempt to change automotive sales by providing customers…

Today’s businesses are under increasing pressure to deliver results because of high demand and increased competition. As a result, organizations – local and global,…

A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales…

Zomato, an app that’s like Google for eateries, has launched its revamped logo. Founder and CEO, Deepinder Goyal says in his blog post that…

  One of the largest retailers in the region, Centrepoint, which had positioned itself as Four Great Brands…One Destination has taken a strategic decision…

Mark Daou, founder and CEO of RPR, on how changes in the environment affect sales. A recent experiment conducted by Professor Charles Spence from…

  In the first of its POY talks series, Product of the Year (POY), an independent awards program recognizing consumer-voted goods across 42 countries…

  International branding agency Siegel gale released a report titled B2B Now. “Most business-to-business companies (B2Bs) still debate the ultimate business benefit of building a strong…

  When developers first starting building for Apple’s phones, in 2007, they were given one format for the four-inch iPhone screens. A larger format…

Coca-Cola has agreed to swap some brands and buy a 17 percent stake in Monster Beverage Corp. for about $2.15 billion, increasing its bet on…

  China’s food safety watchdog just cracked down on a new trend in China: juice packaged in fake medical blood bags. The drinks, priced…