By Stefanie Fernandez, head of sales solutions at LinkedIn MENA Sales and marketing alignment is becoming increasingly widespread as a business objective. There is…

By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we…

‘Brand intimacy’ agency MBLM recently released its 2018 report, which is a study of brands based on emotions. The agency defines brand intimacy as…

Fashion retailer, Centrepoint, has joined forces with music streaming platform Anghami, in the Middle East, for a new season of “Anghami Sessions”. The collaboration…

For the first time, L’Oréal Middle East is participating in the group’s international business game Brandstorm. The game offers an opportunity for students around…

Abdulla Al Gurg In a continuous changing market environment, operational efficiency remains important. However, retailers are leveraging data and new technologies to optimize demand…

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology…

I can recall a time when the most primitive mobile phones were a marvelous addition to our lives, when computers became household products, moving from…

In July 2015, Aaron Lau, CEO of Cheil Greater China, was tasked with additional duties as the president of international [operations]. He sits down…

Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come…

On September 18, it was revealed that German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to…