
January 9, 2023
Understanding Publicis Groupe’s Power of One Model
Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M,…
January 9, 2023
Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M,…
December 26, 2022
Publicis Groupe’s Leo Burnett, Saatchi & Saatchi, Prodigious, and Optix collaborated on the project.
July 4, 2016
Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology…
December 6, 2015
I can recall a time when the most primitive mobile phones were a marvelous addition to our lives, when computers became household products, moving from…
November 25, 2015
In July 2015, Aaron Lau, CEO of Cheil Greater China, was tasked with additional duties as the president of international [operations]. He sits down…
November 24, 2015
Let me start by asking you the much-debated question – which came first, the chicken or the egg? Many scientists and researchers have come…
November 17, 2015
On September 18, it was revealed that German carmaker Volkswagen (VW) had been cheating its consumers and regulatory bodies in addition to lying to…
November 12, 2015
Pinterest introduced a feature on Monday that allows users to search for products with pictures instead of words. Dubbed visual search, the technology might…
November 8, 2015
Facebook knows a lot about where you go online, but it also knows a lot about where you go in the real world. And…
November 4, 2015
Today, people are talking about the world being engulfed by the digital forum – all communications are part of the digital era. All shouts…
November 1, 2015
Data is arguably the hottest commodity in marketing, which makes it a tempting target for bad actors. But it’s not just Eastern European hacking…
October 27, 2015
Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the…
October 26, 2015
Jack Gleeson, famous for playing King Joffrey on Game of Thrones, tried out the new HTC Vive virtual reality (VR) headset when the HTC…
October 14, 2015
Purpose gives a greater meaning to everything. In any company, explaining why you do what you do can help give your employees, clients and…