By Aida Saharoui I have been active in the GCC digital agency ecosystem for the past eight years, and seem to still witness a…

Saudi Arabia is set to host the region’s first-ever Global AI Summit in March 2020 to promote the development of artificial intelligence (AI) and related…

The idea of creativity is very modern and hip, partly because the concept of creativity itself is very recent. That’s not to say that…

Industry experts from various disciplines have joined forces to co-author a report that will define the trends to shape the industry in 2020.

Social media platform Snapchat just announced it signed 18 new video shows produced in the region for Discover, its subscription-based video content feature.

By Elie Aoun, CEO of Ipsos Connect I have been working in research, media research in particular, for the last 27 years. That’s the…

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…

Surkus, a multi-sided experiential marketing platform has made its debut in the United Arab Emirates. This announcement follows international roll-out in markets including the…

By Max Alawwad Youtube has launched music streaming service in MENA earlier this week. According to the company the amount of music content  watched on their…

WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the…

By Mai Al Khouri I have realized that stepping out of my comfort zone, while maintaining pragmatism, is an essential component to working in communications.…

By Denise Lee Yohn Kim Kardashian West eventually caved to the social media backlash that arose from her decision to brand her new line of…