January 1, 2026
GCC Marketing in 2026: The Year Data, AI, and Culture Converge
As the GCC hurtles into 2026, advertising and marketing strategies in the Gulf are entering a new phase defined less by volume and more…
Marketing
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Read moreDecember 31, 2025
MENA Media in 2025: Big bets, bigger platforms, growing industry
From billion-dollar bets to tighter rules and AI-driven growth, 2025 witnessed important deals, launches, and regulatory shifts in the Middle East and North Africa…
Read moreSeptember 12, 2021
Connecting With Offline Consumers: The Trends and Tactics Middle Eastern Businesses Should Consider for Successful Marketing Campaigns
By Karam Malhotra, Partner and Global Vice-President of SHAREit Group
Read moreSeptember 7, 2021
Team Geekay Esports Set to Become the Region’s First League of Legends Team to Reach the Global Stage
Geekay signs MENA’s number one Arab League of Legends team.
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September 5, 2021
The TikTok Creative Digest: Combining the Region’s Love for Football and Creativity for a Winning Formula
How brands can use users’ passion for football in the region to create connections.
Read moreSeptember 2, 2021
Meet Visa: Reintroducing the Iconic Visa Brand
UAE is one of the first markets globally to roll out the brand evolution, reflecting Visa’s commitment to the growth of digital commerce in…
Read moreSeptember 1, 2021
5 Measurement Myths Every Marketer Should Know
By Samer Saad, Regional Manager – Middle East at AppsFlyer
Read moreAugust 26, 2021
The Value of New
Moemen ElHamalawy, Marketing Director-Laundry & Home Care for the GCC at Henkel GCC, says that, as businesses seek to optimize the present, they also need…
Read moreAugust 25, 2021
BMW Group Middle East Appoints Osama Sherif as New Head of Corporate Communications
Former Talabat comms exec will oversee all of the group’s brands.
Read moreAugust 24, 2021
Yas Island Is Grooving
Yas Island’s Badr Bourji explains the strategy behind a flurry of campaigns.
Read moreJune 22, 2021
Marketing Industry Launches First-Ever Global Diversity and Inclusion Census
Survey is spearheaded by ABG in the region to understand how diverse, equitable, and inclusive our marketing & advertising industry is.
Read moreJune 16, 2021
The Secret Behind Melhem Najem’s Juggling Act
Recently appointed Head of Marketing and Digital at Stellantis Middle East, Melhem Najem oversees marketing and digital activities for the 14 automotive brands within…
Read moreMay 31, 2021
The Shifting Face of Customer Loyalty
Anja Petrovski, Marketing Director at Volkswagen Middle East, unveils what customer loyalty looks like today.
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May 26, 2021
What Does Identity Mean For Marketers In 2021?
Acxiom’s new guide explores the inner workings of identity amid all the new regulations.
