In a world where digital influence extends beyond mere brand endorsements, influencers, and content creators are emerging as powerful agents of social change. The…

By Prashant Malaviya, Vice Dean of Programs, Georgetown University’s McDonough School of Business.

A brand-new intelligent solution – All-In-One System (AIOS) connects all touchpoints continuously plans measures, and optimizes creative performance to enable long-term marketing effectiveness. The…

Daniel Hulme, the Chief AI Officer of the renowned WPP network talks all things AI with Communicate. From the challenges of AI integration to…

By Sonali Dhawan, CEO, Asia Pacific Middle East & Africa Feminine Care Business, Procter & Gamble (India)

The partnership between retention-marketing specialist WebEngage and full-funnel marketing consultancy Team Red Dot will offer growing synergistic-value-creation for businesses across UAE & KSA.

Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight and at…

Based on exclusive data from WARC Media and findings from a global survey of 1,700+ marketers and interviews with industry experts, the report is…

Infiniti along with Publicis Groupe recently launched a campaign, ‘Taking the Wheel.’ The film reviews the story of working parents juggling their professional lives…

By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer

Talkwalker, a consumer intelligence and deep listening company, and Khoros, an award-winning leader in digital-first customer engagement software and services, released their annual Social Media…

GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the…